Must A Wannabe Content Creator Friend Cease Using Me for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, altered, or posted for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my interpretation of living actively: noticing the details, sharing them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a clip now and then would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value our friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to respect her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Stephanie Simmons
Stephanie Simmons

A productivity enthusiast and tech writer with a passion for helping others organize their thoughts and achieve more.